Privacy Policy

This Policy applies to information collected through rskcars.com, including inventory browsing, vehicle inquiry forms, contact forms, trade-in forms, authentication features, privacy request forms, cookie and tracking controls, advertising measurement, and analytics.

This Policy does not replace any separate privacy notice, financial privacy notice, credit application disclosure, lender notice, purchase agreement, lease agreement, repair order, manufacturer notice, OEM program notice, or dealership-specific document provided by a participating dealership, lender, manufacturer, warranty provider, service provider, or other third party.

If you submit credit, financing, leasing, or other financial information, that information may also be subject to federal financial privacy and safeguards requirements and to separate dealership or lender notices.

We may collect the following categories of information.

We use information for the following purposes:

• Operating, maintaining, and securing the website
• Displaying new and pre-owned vehicle inventory
• Responding to vehicle inquiries
• Routing leads and requests to the applicable dealership
• Helping users contact the correct dealership
• Supporting saved vehicles, account access, authentication, and login security
• Processing trade-in, test-drive, contact, and appointment requests
• Preventing spam, fraud, abuse, automated attacks, and unauthorized access
• Remembering privacy choices
• Measuring website performance
• Measuring advertising performance
• Understanding page navigation, inventory interaction, searches, lead requests, phone clicks, and directions clicks
• Personalizing advertising where permitted and not opted out
• Maintaining business records
• Complying with legal, regulatory, manufacturer, OEM, lender, tax, warranty, security, and contractual obligations
• Responding to privacy rights requests
• Defending legal claims and enforcing website terms

We do not use reCAPTCHA or security scoring to determine creditworthiness, employment eligibility, financial status, insurability, or vehicle-purchase eligibility.

The website uses cookie and similar technologies for security, functionality, analytics, advertising measurement, advertising personalization, and social media measurement.

These may include:

• Google Analytics 4 connected through Firebase and/or Google Tag Manager
• Google Ads tags and conversion measurement
• Google Consent Mode
• Meta Pixel
• Firebase Authentication
• Firebase security technologies
• Google reCAPTCHA or reCAPTCHA Enterprise
• First-party preference cookies used to remember privacy choices

Analytics and advertising events may include page views, inventory views, vehicle searches, accepted lead requests, phone clicks, directions clicks, and similar website interactions.

We do not intentionally send form-field values, names, email addresses, phone numbers, Social Security numbers, financial-account information, credit application fields, ZIP-code form fields, or free-text finance details in Google Analytics or Meta Pixel events.

Credit application pages and financing application pages should remain excluded from analytics and advertising tags unless dealership counsel and compliance vendors approve a different setup.

You can review and adjust tracking choices through the website's Your Privacy Choices / Do Not Sell or Share link.

Some technologies are necessary to operate the website and cannot be fully disabled through the website privacy controls. These include technologies used for:

• Core navigation
• Security
• Authentication
• Form protection
• Fraud and spam prevention
• Rate limiting
• Load balancing
• Privacy preference storage
• Legal and compliance recordkeeping

Disabling necessary technologies in your browser may cause parts of the website to stop working.

We may disclose personal information to:

• The dealership you select
• The dealership associated with a vehicle listing
• The dealership that receives or responds to your inquiry
• Website hosting and infrastructure providers
• Firebase, Google Cloud, authentication, security, and database providers
• Google Analytics, Google Tag Manager, and Google Ads providers
• Meta Pixel and Meta advertising tools
• CRM, lead routing, email, SMS, phone, and communication vendors
• Trade-in, valuation, vehicle history, mapping, inventory, and shopping-tool vendors
• Lenders, finance companies, OEMs, manufacturers, warranty providers, or aftermarket providers when related to your request or transaction
• Legal, accounting, security, compliance, audit, and professional advisors
• Government, law enforcement, regulatory, or judicial authorities when required or permitted by law
• Successors or parties involved in a merger, sale, acquisition, financing, restructuring, or transfer of business assets

Service providers are expected to process information only as needed to provide services, protect systems, comply with law, or fulfill contractual obligations.

We do not sell submitted lead contact information for money.

However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Under those laws, allowing advertising or analytics providers such as Google or Meta to process online identifiers, cookie identifiers, advertising click identifiers, and website activity for advertising measurement, audience creation, retargeting, or ad personalization may be considered a sale, sharing, or processing for targeted advertising.

You may opt out of:

• Sale or sharing of personal information where applicable
• Targeted advertising
• Advertising personalization
• Social media tracking
• Certain advertising measurement technologies

Use the Your Privacy Choices / Do Not Sell or Share link or submit a privacy request.

Where required by law, we treat a valid Global Privacy Control or similar recognized universal opt-out signal as an opt-out of sale, sharing, targeted advertising, advertising personalization, and social media tracking for the browser or device sending the signal.

A universal opt-out signal does not disable necessary storage, security technologies, authentication technologies, fraud-prevention tools, or all privacy-limited measurement that may occur without cookies.

Because browser signals are browser- or device-specific, you may need to enable the signal on each browser or device you use.

You may use the website privacy controls to allow, reject, or configure:

• Analytics
• Advertising measurement
• Advertising personalization
• Social media measurement

You may also:

• Clear cookies in your browser
• Block cookies in your browser
• Use Global Privacy Control where supported
• Use platform-level ad settings offered by Google, Meta, or your device
• Submit a privacy request
• Unsubscribe from marketing emails using the link in the email
• Reply STOP to marketing text messages if you receive marketing texts from a participating dealership or approved provider

Opting out of advertising tracking does not prevent all ads. It means the website will not intentionally use covered website activity for targeted advertising from the opted-out browser or device.

Depending on where you live and the law that applies, you may have the right to request that we:

• Confirm whether we process your personal information
• Provide access to certain personal information
• Provide a copy of certain personal information in a portable format
• Correct inaccurate personal information
• Delete certain personal information
• Provide information about certain third parties to whom personal information was disclosed
• Opt you out of sale, sharing, targeted advertising, or certain profiling
• Revoke consent where processing is based on consent
• Appeal a denied privacy request

These rights may be limited by law. For example, we may retain information needed for security, fraud prevention, legal compliance, dealership transactions, warranty records, tax records, accounting records, dispute resolution, completed transactions, or to honor a prior opt-out or deletion request.

Submit a request at:

/privacy/request/

You may also reach us through our Contact Us page.

Please include enough information for us to understand the request, identify the dealership or website area involved, and verify the request where required.

You do not need to create an account to submit a privacy request.

For access, copy, correction, deletion, and similar requests, we may ask for additional information reasonably necessary to verify your identity and connect the request to the correct dealership or website records.

We will use verification information only to verify and process the request.

For opt-out requests, we will not require full identity verification unless additional information is necessary to process the request or we have a good-faith basis to believe the request is fraudulent.

You may use an authorized agent to submit certain requests where permitted by law. We may require proof that the agent has authority to act for you and may require you to verify your identity directly, unless the law provides otherwise.

Where applicable, we generally respond to privacy requests within 45 days after receiving the request. If reasonably necessary due to the complexity or number of requests, we may extend the response period as permitted by law and will notify you of the extension.

If we deny a request, we will explain the reason where required and provide instructions for appealing the decision.

You may appeal a denied request using the Privacy Request pageby selecting “Appeal a privacy decision,” or by contacting us through our Contact Us page with the subject line Privacy Appeal.

We retain personal information for the period reasonably necessary for the purpose collected and for legitimate business, dealership, security, legal, accounting, tax, warranty, transaction, compliance, dispute-resolution, and recordkeeping purposes.

Examples:

• Lead and inquiry records may be retained as needed for dealership follow-up, CRM records, legal compliance, and transaction history.
• Privacy request records may be retained for at least 24 months after closure or longer if needed for compliance or dispute defense.
• Authentication records may be retained while an account or authentication feature remains active and for a reasonable period afterward.
• Security logs may be retained for fraud prevention, abuse detection, and system protection.
• Cookie and tracking identifiers remain according to provider settings, browser settings, and the choices you make.

When information is no longer reasonably needed, we delete, deidentify, aggregate, or otherwise handle it according to applicable schedules and legal requirements.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. Safeguards may include access controls, authentication controls, origin checks, form protection, reCAPTCHA, Firebase security tools, rate limits, logging, vendor controls, and limited access to personal information.

No website, database, transmission, vendor, or storage system can be guaranteed to be completely secure.

The website is intended for vehicle shoppers and is not directed to children under 16.

We do not knowingly collect personal information from children under 13 through rskcars.com. We do not knowingly sell or share personal information of consumers under 16 or knowingly process personal information of consumers under 16 for targeted advertising.

If you believe a child has provided personal information through the website, contact us through our Contact Us page.

Participating dealerships may arrange financing or leasing and may be subject to separate financial privacy, safeguards, and customer-information requirements.

Credit application information, financing information, leasing information, lender communications, and nonpublic personal financial information may be handled under separate dealership, lender, or financial privacy notices. This website Privacy Policy does not replace those notices.

Do not submit credit application details through general website forms.

The website may link to third-party websites or services, including dealership websites, manufacturer websites, lender websites, map providers, vehicle history providers, trade valuation providers, advertising platforms, social media platforms, or service schedulers.

Third-party websites and services are governed by their own terms and privacy policies. We are not responsible for their content, availability, security, or privacy practices.

We may update this Policy from time to time. The updated version will be posted on this page with a new effective date or last updated date.

Material changes will apply prospectively unless otherwise permitted by law.

Privacy questions and privacy requests:

Vehicle questions, pricing questions, availability questions, purchase questions, financing questions, and service questions should be directed to the applicable participating dealership.